Planning Ahead In Action
In this insight we take a look at a project I recently graded for Lucy Rose that aimed for a 60s/70s studio feel.
I was once again collaborating with the amazing Stephen Murphy who you should all follow on twitter or Instagram for some great behind the scenes information.
Even though this would be considered a highly stylised project the grade was surprisingly straight forward and simple.
I probably spent 2-3 hours on the grade with Stephen sitting at my side.
The main story here is that due to his careful planning and execution almost everything was achieved in camera. I would argue that 80% of projects that look this good and genuine are achieved this way.
Here are some of the things we cover:
- Film Stock Selection
- Exposure Choice
- Film Processing Option
- In Camera Filtering
- Creative Lighting
- Lens Choice
- The Grade
Have a look at the finished promo below