Office Hours LIVE! – NAB 2025 Observations & Takeaways

June 4, 2025

Mixing Light Contributors share their professional perspectives on NAB 2025, the show's future, the best updates, and the impact of AI.


Series

April 2025 Office Hours: The Future of NAB, Resolve 20 & AI-Tools

Going to NAB that first time was one of the most important moments in my career because it opened my eyes to the scale and scope of the industry, and just how much goes into every little piece and product that we use.
– Peder Morgenthaler, Senior Colorist

In this edition of Office Hours LIVE!, host and Mixing Light CEO Patrick Inhofer is joined by colorists Daria Fissoun, Joey D’Anna, Katie Hinsen, Peder Morgenthaler, and DIT Rich Roddman. The team shares their diverse perspectives on the industry’s tentpole event and all of the biggest news, new gear, and industry updates to come out of NAB this year.

Chapters

  • 00:00 – NAB 2025 Overview & Attendee Experiences
    Four different ways to experience NAB: attendee, speaker, mentor, and buyer.
  • 01:36 – Mentoring New Attendees & Discovering NAB
    Walking the show with first-timers and how it reshapes your perspective.
  • 09:25 – Vendor Expenses, Off-Site Exhibits & Missing Vendors
    Why some companies skipped NAB booths and hosted private demos instead.
  • 13:00 – Cost Cutting, Gatekeeping & Challenges Facing NAB
    Discussion on NAB’s future, vendor frustrations, and systemic issues.
  • 16:00 – Market Trends: Consolidation, AI, and Mass-Market Tools
    How vendors are evolving, DaVinci Resolve’s dominance, and FilmLight’s Mac push.
  • 19:44 – NAB 2025 Themes: Utility AI vs. Generative AI
    Panelists share their “one-word” takeaways, with a focus on AI tools that are useful vs. hype.
  • 24:20 – Rich’s Buyer Perspective: Building a Post Pipeline
    Challenges of organizing hundreds of terabytes of wildlife footage; cloud vs. local solutions.
  • 26:30 – Tools & Vendors for Data Management and AI Indexing
    Strada, Iconik, and Colorfront for media asset management and local AI solutions.
  • 30:20 – Tariffs and Pricing Instability at NAB
    Impact of unexpected tariffs on hardware pricing and purchasing hesitation.
  • 32:45 – Exhibitor Perspective: Working the Blackmagic Booth
    Changes in booth strategy, smarter attendees, and live demo prep.
  • 36:00 – Developer Access, Feature Feedback & Product Influence
    How NAB lets users shape the tools they use through feedback.
  • 41:00 – Gender Bias on the Show Floor
    Women in tech not being taken seriously; choosing vendors based on respect.
  • 42:00 – MicroLED & Immersive Display Tech
    Exploring next-gen display formats and their potential for post-production.
  • 45:45 – Emerging Tech: Camera-to-Cloud, 5G, Ghost Devices
    Workflow innovations, portable private networks for real-time media transfer.
  • 48:00 – DaVinci Resolve 20: Top New Features
    AI music editor, revamped Magic Mask, Chroma Warp, Fusion improvements, PSD import, and nested clip navigation.
  • 53:30 – Member Question: Troubleshooting Synology NAS & Post Facility Networking
    Using iPerf for diagnosing performance, SMB quirks, and upgrading local infrastructure.
  • 60:45 – DaVinci Resolve’s Version of Avid Script Sync & Circle Takes
    Resolve is building towards a similar solution for take-based organization for narrative workflows.
  • 64:00 – DaVinci Resolve AI Voice Convert & Similar Tools
    The ethics and legal implications of using generative AI tools.
  • 73:00 – Building a Career in the Age of AI
    Don’t fear the new tools and constraints; instead, embrace new opportunities.

Mentioned in this Insight:

  • Puget Systems – PC hardware for professionals
  • Blackmagic DesignDaVinci Resolve 20 in public Beta
  • Digital Anarchy Blog Post – “Why we’re done exhibiting at NAB”
  • Colorfront – On-set dailies and QC software
  • SGO – Mistika color grading software
  • FilmLight – Baselight for Mac color grading software
  • Strada – AI-powered media management
  • amove.io – Intelligent content management
  • Iconik – Media management software
  • Synology NAS – Networked storage solutions
  • Hedge – File backup and LTO software
  • LucidLink – Cloud-based collaborative file streaming
  • GhostKitsCamera-to-cloud tech
  • iPerf – Free network speed test tool for TCP, UDP, and SCTP
  • ColourLab – AI-powered grading in DaVinci Resolve
  • The Brutalist AI Voice Controversy – Grok.com explanation of the controversy with references to key citations at the end of the analysis.

What’s your experience of NAB?

Did you make it to NAB this year? If so, what was your experience of walking the show floor, and what did you take away from NAB 2025? Leave a comment and let us know!

— Patrick


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