April 2025 Office Hours: The Future of NAB, Resolve 20 & AI-Tools
Going to NAB that first time was one of the most important moments in my career because it opened my eyes to the scale and scope of the industry, and just how much goes into every little piece and product that we use. – Peder Morgenthaler, Senior Colorist
In this edition of Office Hours LIVE!, host and Mixing Light CEO Patrick Inhofer is joined by colorists Daria Fissoun, Joey D’Anna, Katie Hinsen, Peder Morgenthaler, and DIT Rich Roddman. The team shares their diverse perspectives on the industry’s tentpole event and all of the biggest news, new gear, and industry updates to come out of NAB this year.
Chapters
00:00 – NAB 2025 Overview & Attendee Experiences Four different ways to experience NAB: attendee, speaker, mentor, and buyer.
01:36 – Mentoring New Attendees & Discovering NAB Walking the show with first-timers and how it reshapes your perspective.
09:25 – Vendor Expenses, Off-Site Exhibits & Missing Vendors Why some companies skipped NAB booths and hosted private demos instead.
13:00 – Cost Cutting, Gatekeeping & Challenges Facing NAB Discussion on NAB’s future, vendor frustrations, and systemic issues.
16:00 – Market Trends: Consolidation, AI, and Mass-Market Tools How vendors are evolving, DaVinci Resolve’s dominance, and FilmLight’s Mac push.
19:44 – NAB 2025 Themes: Utility AI vs. Generative AI Panelists share their “one-word” takeaways, with a focus on AI tools that are useful vs. hype.
24:20 – Rich’s Buyer Perspective: Building a Post Pipeline Challenges of organizing hundreds of terabytes of wildlife footage; cloud vs. local solutions.
26:30 – Tools & Vendors for Data Management and AI Indexing Strada, Iconik, and Colorfront for media asset management and local AI solutions.
30:20 – Tariffs and Pricing Instability at NAB Impact of unexpected tariffs on hardware pricing and purchasing hesitation.
32:45 – Exhibitor Perspective: Working the Blackmagic Booth Changes in booth strategy, smarter attendees, and live demo prep.
36:00 – Developer Access, Feature Feedback & Product Influence How NAB lets users shape the tools they use through feedback.
41:00 – Gender Bias on the Show Floor Women in tech not being taken seriously; choosing vendors based on respect.
42:00 – MicroLED & Immersive Display Tech Exploring next-gen display formats and their potential for post-production.
45:45 – Emerging Tech: Camera-to-Cloud, 5G, Ghost Devices Workflow innovations, portable private networks for real-time media transfer.
48:00 – DaVinci Resolve 20: Top New Features AI music editor, revamped Magic Mask, Chroma Warp, Fusion improvements, PSD import, and nested clip navigation.
53:30 – Member Question: Troubleshooting Synology NAS & Post Facility Networking Using iPerf for diagnosing performance, SMB quirks, and upgrading local infrastructure.
60:45 – DaVinci Resolve’s Version of Avid Script Sync & Circle Takes Resolve is building towards a similar solution for take-based organization for narrative workflows.
64:00 – DaVinci Resolve AI Voice Convert& Similar Tools The ethics and legal implications of using generative AI tools.
73:00 – Building a Career in the Age of AI Don’t fear the new tools and constraints; instead, embrace new opportunities.
Did you make it to NAB this year? If so, what was your experience of walking the show floor, and what did you take away from NAB 2025? Leave a comment and let us know!
— Patrick
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