Inspiration – Color Grading Methods In A Fashion Commercial

May 21, 2016

Get an inside look on methods and techniques a professional digital video colorist uses on a short-form fashion commercial.


Recently I graded a beautiful fashion commercial so I thought it would be great to share another tale from the grading room with you guys.

I can’t share a full before and after but I can share some before and after stills and talk you through my decisions and methods!

First off let’s check out the commercial

The Commercial

GUCCI for Net-A-Porter from Trevor Wineman on Vimeo.

The commercial was shot in LA in stunning light so as soon as I got my hands on it that it had so much potential.

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6 thoughts on “Inspiration – Color Grading Methods In A Fashion Commercial”

  1. Beautiful work Dan, I love it!
    Geat reminder to play with curves, I tend to forget it’s there it resolve where as in Photoshop it’s my go-to tool.. πŸ™‚

    Do you by any chance remember your grain settings?
    Usually IME grain almost dies out once video is uploaded to Vimeo.. but in your example it seems crisp πŸ™‚
    Do apply extra just for web version?
    I was wondering if you could share your thoughts and experience with that..

  2. πŸ™ I really wanted to learn more about some of these grades, a few good take aways I could implement into my workflow, but it was really just a showcase; maybe that was the intention though. Are there any tutorials in the “fashion” “brand” genre?

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