Commercial One

Behind The Curtain – Commercial 1: From Base Grade to Final Look

February 21, 2018

Dan returns to his Behind The Curtain series with a real-time insight that shows his approaches to this commercial grade. He covers primaries, look theory, shot matching and Look refinement.


Part 4: Color Grading Commercial #1

In this Insight we are going to take a look at the grade on commercial one out of 10. It’s the most basic on the technique front but it’s a great example of the thought process behind a look supporting the narrative.

The Grade

In the video below I show my real-time approach to grading the commercial.

These are a great chance to experiment with how the behind the curtain series progresses and grows.

The footage is good enough to give it a nice look, it has a couple of minor issues that I fix and it’s also not too long so I can do it all in real time.

A breakdown of the ideas and processes I cover in the video below :

  • The thoughts behind a “movie night” look in an average everyday kitchen
  • Establishing the brightness levels
  • Establishing the color┬átemperature
  • Starting The Match
  • Watching and Observing!
  • Refining the look based on all the footage

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