Rolo Case Study

Color Correction Breakdown – Rolo

November 17, 2014

Commercial Breakdown - Rolo. Dan shares another instalment of his series of behind the scenes insights. We build looks for different eras.


Breakdown: Rolo – Spanning a Lifetime

I recently completed a great spot for the chocolate Rolo and thought it would make a great addition to my Color Correction Breakdown series.

The spot was shot and directed by a talented DOP and proved to be a perfect chance to work on a visually beautiful film.

The commercial was shot on Red Epic with a lovely old Anamorphic lens and we worked natively off the r3d files in Resolve for a 4k finish.

Oli Kember: Layers of Texture

This commercial was directed and shot by the wonderful DOP Oli Kember. You should check out his work here.

Oli is a brilliant photographer and cinematographer. He has a strong visual approach that provides a perfect canvas for an opinionated grade.

As you’ll see in my breakdown – we’ve three basic looks to tell a story that spans a lifetime.

  • One storyline is a muted, desaturated feel – but with two distinct colors punching through. Those colors help us tie the other two storylines together.
  • One storyline echoes an age long past.
  • One storyline is modern love.

The thing to keep in mind when executing a job like this… the core essentials where there for me to work with. The beautiful flares. The art direction. The intercutting of storylines. A job like this is amazing because the emotion already exists. It’s my job to enhance the layers of texture build into the footage – to achieve Oli’s desired result.

The Color Correction Breakdown

I hope you enjoy this video breakdown. Due to the nature of commercial work, I can’t show you Before and Afters. But I can talk you through our thinking and what it took to get us to our final result.

Links mentioned in this Insight:

ML170: Adding Grain Efficiently

– Dan

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Homepage Forums Color Correction Breakdown – Rolo

  • love these breakdowns. Would love a lil more about the older looks, u mentioned tellow highlights and magenta shadows via curves or ys manipulation (the bars on the side of the curves??) Curious how far you had to take tose to get that look, looks gorgeous w so much texture!

  • Hey Dan, Excellent insight. I think it would be nice to have a peek at you scopes for the finished grade on these kind of insights. It would really help to see how far you pushed the whites and blacks for the final look. Great work!

  • Dan Moran

    I’m sure I can get you some screen grabs! I tend to push blacks and whites less when I’m trying to go more cinematic. Modern commercials I normally hit peak whites but for most other jobs I pull it back slightly and use a s-curve to ad contrast in the midtones. Will post some scopes ASAP for you!

  • Thanx man. Looking forward to that.

  • Will Tejeda

    Love this

  • I just found the Breakdown Series, but this video seems to be missing.

  • Patrick Inhofer

    Thanks for letting us know! We’ll have this re-posted in the next 24 hours.

  • Thanks for your reply but it‘s still not working for me.

  • Jeff Hafer

    still seems to be missing?

  • Jack Li

    Hello Dan I can’t see the videos neither.

  • Pat Inhofer

    Fixed! Thanks for the heads-up.

  • Pat Inhofer

    this one took some doing to get working again. But it’s back!

  • Robert K

    Hi Dan, loved this insight and the commercial looks great!
    Would it be possible for you to recreate these looks using footage that can be shown? I would really like to see your process in real time. Thanks

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