When Color Management Fails: Dan’s Strategy

When Color Management Fails: Dan’s Strategy

July 31, 2014
Dan Moran C.S.I.

Have you had a client reject a grade after they left the color correction suite? Learn how handle this problem without losing your client.


iPads, Vimeo, Clients & A Whole Lot Of …Arghhhh!

One of the most frustrating a colorist can hear is this heart breaking sentence:

[blockquote]Your grade does not look right on my iphone/ipad/grandma’s tv. Please change it.[/blockquote]

Our color management has failed. We spend thousands & thousands of dollars on calibration meters, color critical monitors and learning how to build a solid color pipeline and it can all be unravelled by a client viewing your grade on an iPhone while drinking cocktails on the beach at sunset.

Like many of you my first instinct is to push back and say :

[blockquote]I get it, but we really need to be making color critical decisions in a calibrated environment. So why don’t you come in and take another look?[/blockquote]

This is what your client hears coming out your mouth:  I don’t care, I want to charge you more money… and the hell with your damn iPhone! 

So, I realize what I’m going to say next will probably go against what most other people will do in this situation and I understand all of the reasons to only make critical decisions in a reference environment.

However…

Member Content

Sorry... the rest of this content is for members only. You'll need to login or sign up to continue (we hope you do!).

Membership options
Member Login

Comments